GYAN MANAGEMENT Vol. 12 Issue- 2.(July-Dec, 2018)

AN INTERNATIONAL BI-ANNUAL JOURNAL OF MANAGEMENT & TECHNOLOGY

RESEARCH PAPERS

Impact of Customer Orientation on Medical Services, Infrastructure and Communication Dimensions of Service Quality in Hospitals: A Case Study of Chandigarh Tricity.
Ajay Kumar Dogra

Marketing on The Move: From Traditional to Greener Making Coherent for the Friendly Environment
Ajit Shrivastava, Shivam Rai

Quality Education: Students’ Willingness towards Professional Courses
Bharti Singh

Perceived Informativeness of Viral Marketing Messages: A Case Study of Punjab University.
Neha Gulati, Pushpa Guru, Indu Goyal

User friendly Guidelines for Tax & Statutory Management in India.
Dr. Arjita Jain, DR. Sandeep Ponde

Emerging Role of E-Wallets in Increasing Financial Inclusion in India.
Dr. Sana Beg, Mohd. Shafeeq

CASE STUDY

Impact of Demographic Variables on Quality of Work Life: A Case Study of Multi Speciality Hospitals of Chandigarh Tricity.
Dr. Pooja Dogra

BOOK REVIEW

The Influence of Psychology of Persuasion
Dr. Aneet