GYAN MANAGEMENT VOLUME 15 Issue 2 (July-December 2021)

RESEARCH PAPERS

• Brands Gamified: Concept, Applications and Challenges

  Suzanee Malhotra
  Full Paper

• Investigating the Influence of Social Media Influencers on Consumer Decision Making Process of Plurals and Millennials

  Lovedeep Singh Sidhu and Dr. Ramandeep Saini
  Full Paper

• A Holistic Perspective of Customer Satisfaction Towards Green Banking Practices

  Rimple Sharma and Rajni Sofat
  Full Paper

• Competing in COVID Era by Adopting Defensive Marketing Strategies

  Amit Kumar & Dr. Anupriya Kaur
  Full Paper

• Women Entrepreneurship: Issues and Problems in Chandigarh & Panchkula

  Sonika
  Full Paper

• An Investigation on the Dimensionality and Structure of Service Quality in Private Banks of South Odisha

  Saroj Kumar Dash and Snigdhamayee Choudhury
  Full Paper

• Role of Internal Brand Communities in Building a Strong Internal Brand – A Conceptual Model

  Atul Prashar and Moutusy Maity
  Full Paper

• Mechanism of a Bad Bank is to Reduce Stress Assets for Achieving Economic Growth and Financial Stability

  Mahesh K.M. & P.S.Aithal
  Full Paper

• Growth of Corporate Tax in India: An Analysis

  Gurpreet Kaur1 & Dr. Vaneeta Rani
  Full Paper

• Book Review: “The Hands-Off Investor: An Insider’s Guide to Investing in Passive Real Estate Syndications”

  Dr. Amita Chaudhury
  Full Paper