Google Hangouts can make life better….

Google Hangouts without a doubt is one of the most affordable communication tools available. That is why it holds the leading positions in our Communications Software category.

Google Hangouts is a unified communications service that enables text, voice, or video chats, either one-on-one or in a group. Hangouts is built into Gmail, YouTube, and Google Voice, plus there are Hangouts apps for iOS, Android, and the web. It’s essentially a useful and cost-effective collaboration platform for the average person as well as enterprise customers.

Companies are increasingly using virtual meeting and chat services, especially in these times of increased home working. Google has turned Hangouts into two services, Hangouts Meet and Hangouts Chat, which are aimed at bringing teams together.

Google Hangouts Meet is a standards-based video conferencing application, using proprietary protocols for video, audio and data transcoding and Google Hangouts Chat is “an intelligent communication app for teams that takes direct messaging in Hangouts and evolves it” says Google. The idea behind it is that teams working on a project should be able to discuss tasks, share work, and more.

In a nutshell, Google continues to take hold of the webinar and video conferencing industry through Hangouts since the Google+ feature allows for anyone to quickly and easily setup up a video presentation for an unlimited amount of audience members for free. There are advantages and disadvantages to Google+ Hangouts as compared to a traditional webinar service like GoToMeeting, but overall, Hangouts are an effective and affordable way for businesses to reach their audience with video.

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